Interview with Jarrett Krosoczka

Monday, October 1, 2007.

Jarrett KrosoczkaSomething incredible has happened in the last few years. The Internet has emerged as a powerful marketing tool and a way to connect with friends and followers. For the children’s book industry, one that has long relied on authors and illustrators to help promote their works, the accessibility and ease of online tools offers incredible opportunities to build a community around their books.

Jarrett Krosoczka is and appears to have always been energetic and driven. In his teenage years he spent several summers working at a camp for sick children (Hole in the Wall Gang Camp) and now, as a children’s book author and illustrator, is about to release his ninth book in six years. Punk Farm on Tour is the follow up to the popular book, Punk Farm, and Jarrett is taking full advantage of the Internet to create an entire culture around a fictitious band of farm animals — complete with a recording of their hit song “Old McDonald Had a Farm” and a video that documents his own book promotion tour.

Would you believe he’s even managed to squeeze in a wedding to his now-wife, Gina, on September 30th. Congratulations and best wishes to both of you.

In the creative spirit of Jarrett Krosoczka, Mark took out his safety scissors and his tub of kindergarten paste to put together a collage from their one hour conversation.

Other books mentioned:

Other relevant links:

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Photo: StudioJJK


Comment by Andy J Smith

October 1, 2007 @ 8:06 pm

I’ve been a fan of Jarrett’s work for a little while now and was always interested in his web presence/tie-ins since reading a plug on him in the most recent Children’s Writer’s and Illustrator’s Market book. He’s really smart the way he’s documented everything with video. The music video is genius too!

The boo still has to be the #1 focus but I feel like the more you can do to expand interest in the book and especially expand the whole experience, the better. Especially with all the competition from video games, movies, tv, etc etc. Why not take a page out of their (other media) book if the focus still brings a child back to reading?!

So thanks for the feature on Jarrett!

The clarification on the pronounciation of his name is also appreciated

Pingback by Rock Stars of Reading part 7: Creators of the Round Table

April 15, 2009 @ 10:41 pm

[…] spent two amazing hours at a table with Jeanne Birdsall (on JOMB), Jane Dyer, Jarrett Krosoczka (on JOMB) and David Ezra Stein, sharing a common love of children’s books and talking about how each […]

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