Interview with Jason Wells (part 2 of 2)

Monday, May 12, 2008.

Jason WellsLast week, in part one of a two-part series, I spoke with Jason Wells, Director of Marketing and Publicity for Harry N. Abrams Inc. about the role and career path of the publicist, the high turnover rate in the industry and the evolution of book marketing and publicity in the digital age.

On this edition of Just One More Book!!, part 2 of my conversation with Jason Wells. This time, we talk about digital marketing and publicity and the future of children’s books in the age of MySpace, Facebook, blogs and podcasts.

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