Interview with Jason Wells (part 1 of 2)

Monday, May 5, 2008.

Jason WellsIt takes a team — an author, illustrator, editor and publisher to name a few — to publish a children’s book. There’s still the matter of getting the word out.

On this edition of Just One More Book!!, Mark speaks with Jason Wells, Director of Marketing and Publicity for Harry N. Abrams Inc. in the first of a two-part series. In this part, Mark and Jason speak about the role and career path of the publicist, the high turnover rate in the industry and the evolution of book marketing and publicity in the digital age.

In part two of this series (due out on May 12), Mark and Jason speak about digital marketing and publicity in the age of MySpace, Facebook, blogs and podcasts.

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