Something incredible has happened in the last few years. The Internet has emerged as a powerful marketing tool and a way to connect with friends and followers. For the children’s book industry, one that has long relied on authors and illustrators to help promote their works, the accessibility and ease of online tools offers incredible opportunities to build a community around their books.
Jarrett Krosoczka is and appears to have always been energetic and driven. In his teenage years he spent several summers working at a camp for sick children (Hole in the Wall Gang Camp) and now, as a children’s book author and illustrator, is about to release his ninth book in six years. Punk Farm on Tour is the follow up to the popular book, Punk Farm, and Jarrett is taking full advantage of the Internet to create an entire culture around a fictitious band of farm animals — complete with a recording of their hit song “Old McDonald Had a Farm” and a video that documents his own book promotion tour.
Would you believe he’s even managed to squeeze in a wedding to his now-wife, Gina, on September 30th. Congratulations and best wishes to both of you.
In the creative spirit of Jarrett Krosoczka, Mark took out his safety scissors and his tub of kindergarten paste to put together a collage from their one hour conversation.
Other books mentioned:
Other relevant links:
- Betsy Bird’s post: Hot Men of Children’s Literature (part 25 in a series)
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